CiteDelta All Hands
May 2026 Update
Digital PR performance + next steps

The engine gets stronger.

May performance, team wins, and a practical look at what comes next.

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Agenda
What we will cover
01

May performance

Links, brand mentions, completed campaigns, journo response, client movement, and coverage wins.

02

Team wins

The people and accounts driving the month, including shoutouts from Clarissa's notes.

03

Notes for our future

How we move through AI change together, reduce busywork, and build new skills safely.

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May 2026
Overall monthly metrics

May delivered 316 links and a stronger brand mention month.

316
Total links, including syndications
384 in April
71
Total brand mentions
56 in April
14
Data campaigns completed
17 in April
56
Journo queries answered
62 in April
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Readout
The month in one sentence

A fantastic number of links, with brand visibility moving in the right direction.

Volume

316 total links

A strong, steady link month, led heavily by Waggel's 230 links.

Signal

71 brand mentions

Brand mentions rose from 56 to 71 month on month.

Coverage mix

Strong spread of wins

Coverage landed across travel, law, pets, and lifestyle.

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Leaders
Top performers
Links leader
Top client

Waggel

Dominated the month with 230 links.

Mentions leader
Top client

Stasher

Led May with 53 brand mentions.

Runner-ups
Links

Steele Adams Hosman + Allen Law

23 links for Steele Adams Hosman, 21 for Allen Law Firm.

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Client movement
New, renewed, completed
New clients and renewed contracts
  • Andrew Pickett Law, renewal
  • Say It With A Condom
Completed clients
  • Tight
  • Allen Law
  • Steele Adams Hosman
  • Wilshire Law Firm
  • World of Card Games
  • RapidDirect
  • MobiLoud
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Highlights
Campaign highlights, set 1

Top-tier placements across travel, law, and lifestyle.

My Baggage, New York PostHow to pack smarter to avoid paying increased baggage fees.
Wilshire Law Firm, New York PostGen Z drivers are car-azy, study compares US states.
Allen Law Firm, Florida PoliticsFlorida ranked 18th most deadly state on roadways during Memorial Day weekend.
Stasher, OK! MagazineTravel experts pick the best UK towns to visit.
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Highlights
Campaign highlights, set 2
More travel and brand visibility wins
Stasher, Daily MirrorTravel experts pick the best UK towns to visit.
Stasher, Daily ExpressBest UK towns to visit, travel expert angle.
Outforia, ForbesAmerica's 10 best stargazing towns revealed, with Utah in top spot.
MobiLoud, WHO RadioIowa ranks in bottom half of states for online shopping.
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Highlights
Campaign highlights, set 3
Destination and lifestyle coverage
DressPreservation, The Portugal NewsPortugal considered the world's best wedding destination.
DressPreservation, Preview PHPhilippines named a top wedding destination.
Reinders, TravelPulseVancouver World Cup 2026 travel guide and things to do in British Columbia.
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Shoutouts
Team shoutouts

May momentum came from focused ownership.

C

Cielo

Continued dominance managing Waggel, bringing in 230 links and keeping performance above targets.

B

Bernadette

Great job successfully closing out Tight.

S

Susanah

Excellent work delivering and closing out World of Card Games.

S

Shara

Solid execution and great work wrapping up RapidDirect.

G

Gab

Outstanding law firm campaign closeouts, plus strong MobiLoud support with Susanah and Bernadette.

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Future notes
Navigating change together

The tech landscape is changing every week, and it is normal to feel the pace.

What is normal right now

It is completely normal to feel overwhelmed. The pace is real, and we are working through it together.

The agency goal

We want to make the change feel practical, useful, and shared across the team.

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Future notes
Sharpening our core engine

AI Visibility and Digital PR remain our foundational mastery.

What AI is not

We are not replacing this engine with AI.

What AI is

AI is the premium oil that helps our core work run faster and smoother, while eliminating busywork so we stay ahead of the market.

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Future notes
Future-proofing your career

Directing AI agents is rapidly becoming one of the most valuable skills in PR.

Career skill

You are learning to become highly skilled AI operators on company time.

Safe space

This agency is a safe space to fail. Ava is an experiment and will make mistakes.

How we improve

When a tool breaks, it is not your fault. Flag it so we can fix the system together.

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Future notes
Collaborating on the next steps

We will manage the noise and build the next rhythm together.

01

Agent Sheet

A living reference for what Ava can do, when to use it, and useful prompts.

02

Builder Fridays

A proposal for dedicated upskilling time, shaped with the team before we lock it in.

03

Design together

We decide the format, cadence, and expectations as a group.

04

Practical experiments

The focus is real workflow pain, not abstract tool demos.

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Future notes
From pain points to passion projects

We start by fixing work frustrations, then build toward real tools for the world.

Phase 1

Daily work pain

Learn the tools by solving repetitive agency tasks.

Phase 2

Personal interests

Look outward at interests like music, sports, or gaming.

Vision

Incubator

Provide time and capital for the team to build real apps and tools.

Upside

Creator stake

If your idea succeeds, you get real upside as the creator and builder.

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Financials
Placeholder for Carl

Financial snapshot goes here when Carl is ready.

TBD
Monthly revenue / run rate
TBD
Margin / operating health
TBD
Capacity, hiring, or investment note
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Close

Questions and shoutouts?

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