CiteDelta All Hands

May 2026 Update

Digital PR performance + AI culture

The engine gets stronger.

May performance, team wins, and the next phase: using AI as a way to grow together, not leave anyone behind.

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Agenda

What we will cover

01

May performance

Links, mentions, data campaigns, journo response, coverage wins, and client movement.

02

The AI culture shift

Why the change feels overwhelming, and how we make it safe, useful, and practical.

03

Builder Fridays

A low-stakes monthly rhythm for solving real work pain points and building future skills.

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May 2026

Overall monthly metrics

May was leaner on campaign volume, but stronger on brand mentions.

316

Total links, including syndications

68 fewer than April

71

Total brand mentions

15 more than April

14

Data campaigns completed

3 fewer than April

56

Journo queries answered

6 fewer than April

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Readout

The month in one sentence

Even with fewer completed campaigns, the work created more visible brand signals.

Volume

316 total links

Still a strong link month, powered heavily by Waggel.

Signal

71 brand mentions

Brand mentions rose by 26.8 percent month on month.

Focus

14 campaigns closed

Lower campaign count, but high-quality wins across travel, law, pets, and lifestyle.

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Leaders

Top performers

Links leader

Waggel

Dominated the month with 230 links.

Brand mentions leader

Stasher

Led May with 53 brand mentions.

Runner-ups

Steele Adams Hosman + Allen Law

23 links for Steele Adams Hosman, 21 for Allen Law Firm.

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Client movement

New, renewed, completed

New clients and renewed contracts

Andrew Pickett Law, renewal
Say It With A Condom

Completed clients

Tight
Allen Law
Steele Adams Hosman
Wilshire Law Firm
World of Card Games
RapidDirect
MobiLoud

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Financials

Placeholder for Carl

Financial snapshot goes here.

TBD

Monthly revenue / run rate

TBD

Margin / operating health

TBD

Hiring, capacity, or investment note

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Highlights

Campaign highlights, set 1

Top-tier placements across travel, law, and UK lifestyle.

My Baggage, New York PostHow to pack smarter to avoid paying increased baggage fees.

Wilshire Law Firm, New York PostGen Z drivers are car-azy, study compares US states.

Allen Law Firm, Florida PoliticsFlorida ranked 18th most deadly state on roadways during Memorial Day weekend.

Stasher, OK! MagazineTravel experts pick the best UK towns to visit.

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Highlights

Campaign highlights, set 2

Stasher, Daily MirrorTravel experts pick the best UK towns to visit.

Stasher, Daily ExpressBest UK towns to visit, travel expert angle.

Outforia, ForbesAmerica's 10 best stargazing towns revealed, with Utah in top spot.

MobiLoud, WHO RadioIowa ranks in bottom half of states for online shopping.

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Highlights

Campaign highlights, set 3

DressPreservation, The Portugal NewsPortugal considered the world's best wedding destination.

DressPreservation, Preview PHPhilippines named a top wedding destination.

Reinders, TravelPulseVancouver World Cup 2026 travel guide and things to do in British Columbia.

More wins to addSpace reserved for any extra links Carl wants to include before Wednesday.

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Shoutouts

Team shoutouts

May momentum came from focused ownership.

Cielo

Continued dominance managing Waggel, bringing in 230 links and keeping performance above targets.

Bernadette

Great job successfully closing out Tight.

Susanah

Excellent work delivering and closing out World of Card Games.

Shara

Solid execution and great work wrapping up RapidDirect.

Gab

Outstanding law firm campaign closeouts, plus strong MobiLoud support with Susanah and Bernadette.

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AI culture

Address the elephant in the room

The tools change every week. Feeling overwhelmed is normal.

Say it plainly

Even the people closest to the tools feel overwhelmed sometimes. The whole world is in the same transition.

Set the tone

The goal is not to make everyone chase every update. The goal is that no one gets left behind.

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The frame

The engine, not the fuel

Digital PR and AI Visibility are the core engine of the agency.

We are not using AI to abandon that engine. We are using it as premium oil, making the thing we are already best at run faster, smoother, and ahead of everyone else.

Digital PRAI VisibilityJourno responseCampaign ideationOperational leverage

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What is in it for the team

The resume angle

AI operator is becoming one of the most valuable PR skills.

Career protection

Writers already know the industry is changing. We can help everyone adapt early.

Paid learning

The agency is effectively paying the team to learn how to manage AI agents at work.

Future proofing

The people who can combine judgment, writing, PR strategy, and AI operations will stand out.

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How we learn

It is safe to fail

If Ava breaks, you did not break it. You found the next thing we need to fix.

Permission

Try things. Push the tools. If something gets weird, flag it and we improve the system.

Mindset

Ava is an experiment, and experiments make mistakes. The team should not be afraid of that.

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Reduce noise

Managing the change fatigue

Instead of chasing every Slack update, we create one living Agent Cheat Sheet.

01

What Ava can do now

Clear list of current abilities, not every experiment.

02

When to use it

Concrete workflows by role and task.

03

Example prompts

Copyable prompts that reduce guesswork.

04

Known limits

What is safe, what is experimental, and where to ask for help.

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Teaser

Builder Fridays

One Friday a month for upskilling, experiments, and solving real workflow pain.

The setup

No client deliverables during that time. We use the space to learn by building.

The homework

Think of the most frustrating or repetitive task you do every week. Bring that to the first session.

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Long-term vision

From operators to builders

The long game is giving the team time, tools, and upside to build.

01

Fix agency pain

Start by solving repetitive tasks inside our own workflows.

02

Follow personal interests

Apply the same skills to communities people already care about.

03

Build public tools

Create useful apps or resources for real people outside the agency.

04

Share the upside

If something creates real value, we help launch it and structure a real stake.

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Close

The point

No one gets left behind.

The engine is our Digital PR and AI Visibility work. The opportunity is learning how to operate it faster, smarter, and together.